A Marketer's (Tiny) Guide to Promo at Trade Shows
Nov 22, 2025
Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...
Continue Reading12 Coolest Squeeze Products to Relieve Your Stress
Jul 12, 2024
Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...
Continue Reading6 Fun Products for Keeping Kids Occupied at Home
May 30, 2024
Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...
Continue ReadingFrom Zero to Wow: 6 Uniforms That Every Employee Will Love
May 1, 2024
Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Apr 2, 2024
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Oct 28, 2023
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading6 Reasons You Need a Company Store
Sep 30, 2023
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue Reading8 Graphic Design Mistakes to Avoid
Jul 7, 2023
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Apr 11, 2023
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue ReadingYes, There's a Difference: Everything You Need to Know About Pens
Oct 21, 2022
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...
Continue ReadingYour Brand Is Your Business - Market It!
Aug 25, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingTop 3 Color Trends for 2022
Jul 14, 2022
Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...
Continue Reading6 Hot Sauces Sure to Blow Your Socks Off
Jun 1, 2022
Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...
Continue ReadingReusable vs. Disposable Items
Mar 21, 2022
Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
May 24, 2021
Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...
Continue ReadingSwing, Batter! The Best MLB Promotions
Nov 5, 2020
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...
Continue ReadingYour Guide to Promo Hats
Aug 26, 2020
A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
May 18, 2020
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingCase Study: This Promotional Product is in the Bag
Apr 20, 2020
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue Reading6 USA-Made Products Especially for Kids
Jan 11, 2020
Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact - children love giveaways. Get your brand, school, or organization in front of both chi...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
Dec 14, 2019
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Oct 18, 2019
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Aug 22, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingBranding 101: Let’s Talk Logos
Aug 8, 2019
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingGraphic Design Terms Everyone Should Know
Jul 11, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingRelax and Unwind With These 10 Promo Products
Nov 11, 2018
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jul 7, 2018
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jun 8, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
May 25, 2018
Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...
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